Nilaya By Asian Paints

During my tenure at LIQVD ASIA, an all-service advertising agency, we had the privilege of working with Nilaya, a digital agency, to create their visual design language for digital and social campaigns. Our mission was to elevate lifestyles by designing homes that sparked conversations and reflected the personalities and moods of their inhabitants.

We aimed to give Nilaya's creative a distinct visual look by blending standout elements with sophisticated cultural fusion. Our designs effortlessly captured attention, combining Indian grammar with Western aesthetics to create a refined look. We focused on crafting visual narratives that uplifted any space, making their style both bold and transformative. Each piece inspired aspiration and creativity, embodying a subtle yet confident sophistication.

This holistic approach ensured that Nilaya stood for luxury, individuality, and timeless elegance in all their digital and social media presence.