Chokhi Dhani Foods

Chokhi Dhani Foods being a Jaipur(India) based brand, required a very indigenous, traditional, royal, rich and colourful design emanating a strong flavour of the region it belongs to. The product was targeted for an international market, hence was desired to look distinctively Indian in its look and feel.

Client

Chokhi Dhani Foods

Year

2015

Category

Food & Beverage

Type of Work

Packaging Design, Photography & Art Direction,

Researched: Conducted in-depth studies on Jaipur's cultural nuances and international market trends.
Conceptualized: Ideated creative concepts merging indigenous Jaipur elements with global appeal.
Explored Design: Delved into color theory, typography, and iconography to craft visually compelling designs.
Integrated: Seamlessly blended traditional Rajasthani motifs, regal hues, and culinary symbolism.
Solicited Feedback and Iterated: Gathered input from stakeholders and iteratively refined design iterations.

6. Tested: Conducted usability tests and focus groups to evaluate design effectiveness.

7. Finalized: Approved the refined design, ensuring consistency across diverse mediums and platforms.