Jiva Ayurveda

During our tenure at the agency LIQVD ASIA, an all-service advertising agency we embarked on a significant project for Jiva Ayurveda. A company founded in 1992 by the profound Dr. Partap Chauhan, Jiva Ayurveda has established the utility of Ayurveda in a scientific context. The journey began with pitching the account. The upcoming slides will take you through a journey of how the philosophy was articulated, visualized, and approached in order to manifest in a simple idea of Being & Wellbeing.

The design language for the "Being & Wellbeing" concept for Jiva Ayurveda combines traditional Ayurvedic principles with modern aesthetics. Key elements include:

Color Palette: Earthy tones (greens, browns, yellows) for natural elements, with serene blues and whites for purity and calmness.
Typography: A mix of clean, modern sans-serif fonts and traditional serif fonts for a blend of contemporary and authentic looks.
Imagery: Natural and human elements depicting wellness, such as herbs, plants, yoga poses, and serene expressions.
Icons and Graphics: Simple, meaningful icons representing doshas, herbal ingredients, and wellness activities.
Layout and Composition: Clean, organized layouts with generous white space for clarity and ease of reading.
Patterns and Textures: Subtle, nature-inspired patterns and textures adding depth and tactile quality.
Tone of Voice: Informative yet warm and friendly, balancing scientific explanations with empathetic language