ICICI Playbook Project

At LIQVD ASIA, an all-service advertising agency we developed the Digital Playbook for ICICI Bank, meticulously detailing their design language for the digital and social domains. This comprehensive guide elaborates on the color palette, layout, typography, imagery, tone of voice, iconography, and strategic intent. Our approach involved real-time content execution and analysis, ensuring the documentation of styles that proved successful across various social and digital touchpoints.